What I Did:
I conceptualized and created everything you see below. I spent months designing the website and app and writing the marketing copy to make it clear and compelling to the target audience.
ABOUT THE BUSINESS:
The Health Project helps you reach optimal human health. It's an easy-to-use audio program you can plug into anytime to brush up on your health knowledge. As you use it, it re-wires your brain to think like the healthiest people on earth. It teaches you the most up-to-date health practices and how to apply them simply. You can listen to the easy-to-follow audio program when you're driving to work, at home doing the dishes, or out on your morning walk.
Branding & Design:
With so much misinformation in the health industry, I wanted to position The Health Project as straightforward and fundamental. The underline on the H draws from the hospital icon, which evokes trust and security. I was very conscious to use mostly a black & white base palette, which would differentiate the company amongst the competitors. The target for the company is millennials, and I felt the minimal & playful style would speak to the generation who hold minimalist brands in high regard.
Marketing Strategy & copy:
I spent many weeks writing copy to make the product clear and compelling. We wanted to position it as something incredibly simple to use, that could be consumed passively. I decided to use the angle of describing it as "re-wiring your brain," which was both unique in the market and compelling to users.